Facebook Advertising Getting Reworked With the rise of issues related to fake news, the online world has been under intense scrutiny. Now, more than ever, users
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Small Actions, Big Impact At Perk Canada we are pretty lucky to have an amazing office culture. Outside of the company outings and social events, we are
The JavaScript Anti-Framework (or The Cathedral and The Pyramid) With so many JavaScript frameworks available, which one do you choose? Angular 2 and React are
The State of Communicators At the beginning of the month I ventured to Boston, MA for Inbound 2017, the world’s biggest conference devoted to inbound
The Ad Stack Explained The term ad stack is one you’ve probably heard thrown around agency meetings, watching a business news program, or from the mouth of a
Takeaways From WordCamp Toronto 2017 I had the opportunity to attend WordCamp in Toronto a couple of weeks ago. It’s a weekend-long, community-organized
After many months of hard work, the Travel-Wise brand refresh and new website are complete. Travel-Wise 2.0 was launched yesterday, complete with a fresh new
Perk's Journey to Automated UI Testing Before this adventure into the land of automated user interface (UI) testing, I had done most of my test development in
SEO-Friendly Content and User-Friendly Content Aren't Mutually Exclusive Sometimes when I talk to editors about doing keyword research to inform their editorial
Where Are Your Dollars Going? There’s a John Wanamaker line I’ve reflected on more than a few times when firing up a new campaign—you know, the campaign