The State of Communicators At the beginning of the month I ventured to Boston, MA for Inbound 2017, the world’s biggest conference devoted to inbound
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The Ad Stack Explained The term ad stack is one you’ve probably heard thrown around agency meetings, watching a business news program, or from the mouth of a
Takeaways From WordCamp Toronto 2017 I had the opportunity to attend WordCamp in Toronto a couple of weeks ago. It’s a weekend-long, community-organized
After many months of hard work, the Travel-Wise brand refresh and new website are complete. Travel-Wise 2.0 was launched yesterday, complete with a fresh new
Perk's Journey to Automated UI Testing Before this adventure into the land of automated user interface (UI) testing, I had done most of my test development in
SEO-Friendly Content and User-Friendly Content Aren't Mutually Exclusive Sometimes when I talk to editors about doing keyword research to inform their editorial
Where Are Your Dollars Going? There’s a John Wanamaker line I’ve reflected on more than a few times when firing up a new campaign—you know, the campaign
Product 101 Product, as a discipline, is traditionally defined as “the intersection between business, technology and user experience” and at Perk Canada we
Making a Name for Ourselves Esports Edition recently had the opportunity to interview two of the founders of collegiate esports network Tespa — the latest in
We're Inviting Our Users to Post Their Rides WheelScene recently launched a new feature that allows auto enthusiasts to showcase the vehicles they’re proud