Our Company

WHAT WE DO Perk.com Canada is a digital media publishing company located in Waterloo, ON that owns and operates advertising-supported editorial websites in various categories, including health, automotive, travel, and esports. We develop large, targeted audiences across a range of channels, and deliver them relevant, authentic, engaging content created by experts in the space.

WHERE WE ARE Our office is located in Uptown Waterloo’s Bauer Marketplace, above the legendary Vincenzo’s supermarket and just steps away from the new Allen Street LRT stop. Perk Canada is a subsidiary of RhythmOne PLC which is traded on the London Stock Exchange (LON:RTHM) and is headquartered in San Francisco with offices worldwide.

Perk Amenities

Our Story

  • THE WAY WE WERE. We have digital media roots stretching back to the dawn of modern internet publishing, but our story picks up in the mid-2000s with a strategic partnership with Yahoo that would see us become a valued partner in their sponsored search publisher network — a distinction that is still true today.

    Much of our early success came from connecting searchers to answers, shoppers to products and services, and qualified customers to advertisers.

  • LOOK AT US NOW. The rise of social media created an opportunity to establish longer-lasting relationships with audiences of people who share common interests or lifestyles, and to create content that specifically meets the needs of these communities.

    This approach has been instrumental in developing a strong relationship with Facebook in Canada, and has led to the creation of successful brands in the health, automotive, travel, and esports categories.

  • THE ROAD AHEAD. As digital media continues to evolve, we’ll strive to develop targeted brands in new categories, as well as to engage with our existing audiences across channels and mediums beyond the traditional website.

    Our idea of success is being able to deliver a valuable experience both for our users and our advertisers, while operating a sound business model. With these guiding principles, we’ll have some fun exploring the possibilities!

Phil Snell
“Perk has allowed me to bring my own style into my work”- Phil Snell
Phil Snell
“Perk has allowed me to bring my own style into my work”- Phil Snell
Alyssa Winegarden
“The appreciation we receive from our executive and leadership teams makes me want to thrive and strive to do even better”- Alyssa Winegarden
Sasha Byrd
“I always feel supported by my co-workers and mentors at Perk”- Sasha Byrd
Joanna Kosior
“We are one big family which makes working together enjoyable and comfortable”- Joanna Kosior

Our Culture

RESILIENT, GOAL-ORIENTED, PROBLEM SOLVERS We’ve grown up along with the digital media industry, and we’ve seen both ups and downs; but those downs have only made us stronger. We work with purpose, never “just because,” and we consider obstacles as challenges.

STRONG AS A TEAM We’re big believers in working together, playing together, learning together, and recognizing how each person plays a role in our success.

WE DO IT FOR OURSELVES In many ways we’re like a digital media agency, but without the external clients. We build brands for ourselves, define our own success metrics, and push ourselves to deliver. The client never calls – she waves from the next desk over.

Alyssa Winegarden
“The appreciation we receive from our executive and leadership teams makes me want to thrive and strive to do even better”- Alyssa Winegarden
Phil Snell
“Perk has allowed me to bring my own style into my work”- Phil Snell
Alyssa Winegarden
“The appreciation we receive from our executive and leadership teams makes me want to thrive and strive to do even better”- Alyssa Winegarden
Sasha Byrd
“I always feel supported by my co-workers and mentors at Perk”- Sasha Byrd

Our Values

COMMUNICATION We believe that communication is the key to an effective, thriving organization. Whether we’re keeping in touch with our teams throughout the day via Slack or sharing the exciting things we’ve been working on with the office at ‘show & tell’, we continually challenge ourselves to improve communication across all areas of the business and strive to break down silos.

CONSTANT LEARNING We believe that if you’re not learning, you’re falling behind; and doubly so in a dynamic and rapidly-evolving industry such as ours. We emphasize cross-functional fluency in regular ‘lunch and learn’ sessions, share the latest webinars and industry trends across our teams, and occasionally attend industry conferences.

CELEBRATING OUR SUCCESSES Even the little ones! We believe the road to success is paved with small wins, minor acts of teamwork, and quick thinking that occurs on a daily basis. We make an effort to visibly recognize these individual contributions every day with Bonus.ly micro rewards.

Sasha Byrd
“I always feel supported by my co-workers and mentors at Perk”- Sasha Byrd

Our Team

WE HIRE THE BEST We come from a diverse set of experiences. Our team is made up of experts in content, social media, product management, development, SEO, marketing, finance, admin and HR, and every day we bring those skills together to do what we do. We believe in encouraging and supporting one another, and we love to have a laugh.